In the late 1940's John Steinbeck visited Positano and became a life long devotee and launched Positano into the International Jet Set with Jackie Kennedy among others visiting and this popularity has not abated as today movie stars and the wealthy of the world also come to vacation as well magnates of the DotCom society and their yachts. The laid back luxury of Positano is an attraction to people of all countries and walks of life, offering accomodations to suit all levels of tourism.